Learn Live How We Generated +1 Billion Views Using Our Automated Viral Content System

From street interviews to a 14M-follower media empire

James Dumoulin is the founder of School of Hard Knocks, the fastest-growing business media brand in the world with over 14 million followers across all platforms. Starting with nothing but a camera and a curiosity for how successful people actually built their wealth, James turned street interviews into a multi-million dollar media empire that now averages over 100 million views per month.

He cracked the code on organic content by reverse-engineering what makes videos go viral, then built proprietary AI systems that automate the entire process — research, ideation, scripting, and visuals — so business owners can produce billion-view content without a media team.

Today, James has helped hundreds of business owners across 100+ industries scale their brands using his Attention Engineering framework, with clients achieving 6 to 7-figure monthly revenue without spending a dollar on ads. His clients include success stories like Dr. Michael (pediatrician to 500K followers and $30K/month in brand deals), John Mau (0 to $300K/month in 90 days), and Carson (25 million views in 48 hours).